Did you know commenting on blogs can improve your blog’s SEO? Getting clicks through authority, relevant blogs can improve your placement in search engines and bolster your SEO campaign.
Blog commenting as a marketing strategy requires a few things:
- Careful attention to detail
- A willingness to let go attachment to outcomes
Avoid posting “Drive By”, one-line comments. Stop trying to *get* traffic. *Give* of your knowledge to add value each time you comment and blog traffic should flow your way steadily.
Why are blog comments so darn important?
Many authority bloggers build their reputation heavily on commenting.
Readers may trawl the comments section of authority blogs to spot expert insight.
If you can be the person who offers real value through comments your blog and brand will become memorable in the eyes of targeted, hungry readers.
Google places a strong emphasis on links pointing to your blog from authority, relevant sites. This is where the SEO part enters the picture.
Post comments in well-known, relevant, reputable neighborhoods (authority blogs) and your positioning in search engines will gradually improve.
Create Comments like Content
Imagine creating a mini guest post each time you leave your thoughts in the comments field. Blog commenting for SEO requires this level of attention to detail.
Creating comments like content draws in interested readers and boosts clicks on your link. The secret is to be as thorough as possible.
Each comment can add immense value to a blog post. Remember that comments are content; helpful insight shared through comments helps to build bonds with fellow bloggers and improves their SEO too as Google loves helpful content.
For your SEO goals, posting helpful comments inspires people to click on either your latest blog post if the blogger is using ComLuv or your name. Each click improves your blog’s SEO and plays a part in improving your blog’s placement in search engines.
Link to Your Name
Link to your name to see the greatest benefit on the SEO front. This makes sense for a few reasons. You’d like search queries to connect your name with your blog, since your blog is content central.
By “content central” I mean:
- Free giveaways
….and tons of other forms of valuable content can be posted to your blog. Link in to your blog to establish authority through search engines.
Many potential readers or customers Google your name to learn more about you. Make sure your blog pops up #1 on Google by using your name – and not keywords – in the comments “Name” field.
Using keywords is seen as spam by most bloggers. I can connect with “Catherine Holt” but have a tough time forming an emotional bond with “SEO Sydney.” Build keyword traffic through phrases peppered throughout your blog posts, not by linking to a keyword through comments published on blogs other than your own.
Comment only on Relevant Authority Blogs
Post comments on authority blogs to maximize your exposure. Increase your visibility and build bonds with blogging leaders in your niche.
Posting comments on less than exceptional blogs hurts your reputation and brand.
Commenting on low ranking blogs also hurts your SEO, as Google likes to gauge the cyber company you’re hanging with to determine your blog’s positioning in their rankings.
Share your thoughts on relevant blogs. If you blog about blogging tips comment only on blogs covering the same “blogging tips” subject matter. Leverage your time intelligently.
Why would you comment on blogs outside of your niche? This is a time drain and also sends a confused message to Google and other search engines on the SEO side of things. Remember, they want you linking to relevant, authority blogs.
Create comments like content, link to your name and comment only on relevant, authority blogs.
Do you generate traffic through blog commenting?
How do you use offsite SEO to target blog traffic?